PPC campaigns are only as good as the product data feeding them — a messy catalogue means disapproved listings, wasted spend, and Shopping campaigns fighting the feed instead of the market. At Devsigh, we build campaigns on top of the same clean product data and conversion tracking we'd build for any platform, not a media-buying afterthought.
Most PPC agencies inherit a product feed instead of building one — broken categories, missing attributes, and conversion tracking that’s one cookie-consent update away from silently under-reporting everything. Fixing the campaigns without fixing what feeds them just means optimising against bad data faster.
Not a media-buying pitch — a look at what actually undermines campaign performance.
Where PPC campaigns usually go wrong
How Devsigh helps
Every PPC engagement starts with auditing the product feed and conversion tracking before touching a single campaign — most of what looks like a targeting problem is actually a data problem. Senior-engineer-led, the same as everywhere else we work.
