Most GA4 implementations are a tag pasted into the header and never checked again — no ecommerce events, no verified purchase data, numbers nobody trusts enough to act on. At Devsigh, we set up analytics properly on the platform we know inside out, and verify every event actually fires correctly before we call it done.
GA4 gets treated as a checkbox — paste the tracking code in, tick the box, move on. Most implementations we’ve inspected are missing ecommerce events entirely, double-counting purchases, or quietly broken by a platform update six months ago that nobody noticed. A dashboard full of numbers nobody trusts is worse than no dashboard at all, because it looks like you’re measuring something.
Not a platform pitch — a look at what actually breaks.
Where GA4 setups usually go wrong
How Devsigh helps
Every GA4 implementation we deliver gets checked against real transactions before we call it done — not just confirmed the tag fired. Senior-engineer-led, the same as everywhere else we work.
